The past few years have seen some really funny and creative tourism campaigns from Oita, a prefecture mainly known for onsen and monkeys. I never got around to blogging about the international toilet festival, which is a shame because is was amazing... anyway, back to monkeys and onsen. This youtube video did the global rounds at the end of last year:
You can read more about the campaign over at Rocket News. Well, with onsen having been done so heavily in 2016 (there's also some synchronised swimming in onsen here), 2017 campaigns are going to focus on monkeys.
Incidentally Charlotte the monkey, presented as the love interest in this narrative, was named after the UK princess. While it seemed like a good idea initially there was some controversy, with more than a few people suggesting that the royal family might not take it in a flattering light.